Tuesday, October 02, 2007

Watch Out for Online Ads That Watch You

Online ads are not only booming--and scrolling, spinning, shaking, shouting, and singing--they are also watching you even as you are viewing them, capturing your click patterns to create more detailed profiles than traditional browser cookies do.

Behavioral marketing networks such as BlueLithium, Revenue Science, and Tacoda display ads based on your browsing habits. Spending on these behavioral ads will grow from $1.5 billion in 2007 to more than $2 billion next year, according to eMarketer, a market research firm. And the company expects video ads to account for more than a third of that total.

This could be a topic for an information literacy session...

[Information in this post has been taken driectly from an article in PC World, Watch Out for Online Ads That Watch You: New Web ads respond to your activities--and this has privacy advocates worried, written by Dan Tynan, March 2007, p. 26 - Available online: Watch Out for Online Ads That Watch You

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Blogger allan said...

Great post… Great info on bounce rates… I’ll have to write an entry about the same topic some day soon… Bounce rates can tell you alot…
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January 15, 2010  

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